.jpg)
Tough problems require research, creativity, and expert communication. I synthesize those to help teams create elegant, cutting-edge solutions.
I've built products and teams at music-tech, ad-tech, and fin-tech companies, and have mentored startups and individuals in organizational process, digital marketing strategy, and product management.
Current endeavors include growing the GDP of the internet and re-learning the world through the eyes of two wild toddlers.
Inspired by analytics to speculate, architect, execute, and iterate on drivers of growth.
Adept at identifying the right solutions to connect the dots between business and technology.
Driven to work within dynamic teams and to learn from diverse points of view.
Advised on digital strategy, technical development partners, and product/operations/marketing software solutions.
Built and launched the Grey Matter social music platform through leadership of product, operations, legal, accounting, and email marketing. Captained team of 6 advisors, 4 developers, and 3 product/marketing associates. Product live in app stores as of October 2020 after 6-month closed beta and presentation at Sonar+D’s 2019 Startup Hub.
Led product management of the gosteward.com site and account dashboard. Organized executives and teams around shared goals through efficient use of cross-functional project tracking software. Migrated operations of digital ads/analytics stack (Google Tag Manager, Google Ads, Google Analytics) from agency to in-house.
Led the build, launch, and operation of the 33Across viewable exchange platform ─ AttentionX ─ driving growth to 35% of company revenue in one year. Architected and oversaw development of the infrastructure necessary to operate a standalone ad exchange ─ demand integration strategy, ad quality and traffic quality tools, user interface, analytics solution, auction logic, and access to supply via multiple integration methods. Managed the project priorities, goals, and workflows of two Scrum teams consisting of 14 engineers.
Took the reins of the platform operations arm of 33Across during a company-wide pivot from ad network to programmatic platform. Architected the automation of pricing throughout the supply chain, resulting in gross margin increase from 20% to 30% and reduction of 8 hours per day of operational time. Hired and mentored 10-member operations team. Oversaw the onboarding, troubleshooting, and performance tracking of over 4,000 publisher properties. Administered all data visualization for the organization. Won one annual team Hackathon.
Ran a portfolio of managed service campaigns that totaled over $1.3M in revenue per month. Won two annual team Hackathons; one project went from idea to production in less than 3 months, increasing overall programmatic revenue by 24% upon full launch.
Language
Language
Language
Data
Data
Financial Infrastruture
Design
Design
Analytics
Analytics
Product Management
Product Management
Product Management
User Feedback
CRM
CRM
App Distribution
App Distribution
Advertising Framework
Advertising Technology
Advertising Technology
Advertising Technology
Cloud Computing
Cloud Computing
I love travel and tattoos, but neither of those happen super frequently. Here's what I'm usually doing in my spare time...
Gardening
Watching the footy (COYG)
Cooking up something special
Making people dance
Sci-fi & history
Automating whatever I can